4 Reasons to Refresh Your Website
4 Reasons to Refresh Your Website
WHEN DID YOU LAST REALLY LOOK AT YOUR WEBSITE?
If you’re like a lot of people, you set up your website a year ago (or more) and haven’t touched it since. Unfortunately, ignoring your site could mean missing out on a lot of great business opportunities. But don’t worry, a simple refresh and you’ll be back on your way to connecting!
A simple website refresh can go a long way. Things change fast online: updates are needed daily, security features are added, SEO rules change, and sometimes outdated sites just lose some functionality. Aside from the obvious functionality loss, what are some other reasons to refresh your website?
1. RESPONSIVENESS
Is your website responsive and mobile friendly? Even using a platform like we prefer to (WordPress, for example), responsiveness can be problematic. Almost 50% of internet traffic in the United States is from mobile devices. Making sure your website looks good and is user-friendly on mobile devices is extremely important!
2. MARKETING
Are the calls to action on your current website still relevant? Do that landing pages they go to make sense? Updating the call to action prompts on your website (buttons to click, forms to fill out, etc.) can help bring in more customers. You want these to be engaging and make sense for what your business really does.
3. SEARCH ENGINE OPTIMIZATION (SEO)
Another marketing issue with older sites is search engine optimization. If your site isn’t up to date, chances are your SEO isn’t either. Search engines are constantly crawling the web looking for new content. If your site has been the same for years, it could start falling in search result ranks. Updating your old content could help with your ranking, which of course, is a good thing!
4. LOOK AND FEEL
The overall visual appeal of your website is important. Users expect smooth and fresh websites that are easy to use, easy to navigate, and make sense. Updating your layout, images, and content can help ensure a user-friendly experience.
